Strategie für das (werbliche) Bearbeiten von Märkten mit dem Ziel, den Verkauf von Waren und Gütern zu verbessern.
Englands größter Sportartikelhändler, Sportsdirect.com, hat nach der Komplettübernahme der Eybl-Gruppe in Österreich dessen Sportswear-Logistics Konzept komplett umgekrempelt. Seither stehen bei der Distributionslogistik der Briten der Faktor Mensch und die Geschäftsprozesse
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